The PiBs are back in town. You can spot them in a New York minute or L.A. heartbeat, the People in Black, dressed for an ice age in 30+ degree weather—a bleak, but chic ice age—walking very quickly and importantly wearing bright Sundance badges, drinking skinny lattes, and talking a little (way) too loudly about Bab, Mark, and JJ on cell phones. They park anywhere they please, cut in line, and will run small children over to get to the counter where they take forever to order because they have to know the provenance of every item on a burger so that they can order a salad, sans croutons and dressing, with an organic cruelty-free  lemon-wedge on the side.

Gotta watch the carbs, you know.

To save us all time and misery, I’m telling you upfront that our Heber mom and pop burger joints don’t have dairy-free cheese or sugar-free ketchup or free-range pickles. Part of the adventure of traveling is eating new food. Branch out a little, PiBs. Try the fry sauce.

Like the swallows and Capistrano, for the past 30 years the PiBs have annually flocked to our little town chasing the magic of the Sundance Film Festival. And yeah, I remember the first one—I was a budding director and writer myself attending a nearby university and was bribed with free tickets to point people in the right direction and to keep the riff-raff like me out of dimly lit rooms over-crowded with non-fire marshal compliant rows of folding chairs.

Since those college days I’ve been to some of the big galas and events as both a paying and comp’d guest. Meh. The food’s always pretentious, tiny, and undercooked—something you’d forgive and forget if you were there to stargaze instead of to sample the celebrity chef like I was. I’ve seen remarkable movies—and a lot of crappy ones, too. People forget it’s a film festival, not the Oscars. Best way to tell if you’re in for a stinker? Average the age of the people in the theater around you. Sub-25? It’s really going to suck. You’ve got average at least ten years older for it to be any good.

But back to the PiBs.

Am I glad that they spend money in my town? Abso-danm-lutely. I love to see jets worth the combined GNP of most third-world countries lining the tarmac of our small town airport. I like watching the local fuel truck filling them up and all the taxi cabs buzzing in from Salt Lake City. Our quaint artisanal cheese, jams, jellies, and candy shops sell out. It’s a post-holiday season boon to local ski instructors, photographers, and restaurants. I have friends who rent out their houses and escape to the beaches every January—double score.

I know that the benefits continue when attendees see the quality of our ski slopes, hiking trails, and reservoirs and come back for a vacation when the craziness is over. I’ve even met people who moved here after attending the film festival.

There are clear benefits to having Sundance here, check.

And if it were only about watching independent films, I wouldn’t mind the crowds. We get crowds with all our world-class athletic events, too. My real problem isn’t with the films; it’s with the wanna-bees and their assistants. I’ve actually been in line at Wal-Mart trying to buy the kinds of things Moms need to keep on hand when a gaggle of gel-slick hipster PiBs demanded their own checkout line because they were in a hurry. Didn’t we know who they were?

Seriously? You pulled that line while shopping at Wal-Mart for bottled water, folding chairs, and cheap Park City sweatshirts?

And then there are the people who wail and gnash their teeth in the street, shocked that their car was towed after it was parked under a no parking sign. Once a guy actually called the cops and complained that towing his car was rude and demanded they bring it back.

Yeah, good luck with that. Our sheriffs don’t know (or care) who you are either. They’re too busy making sure the emergency service vehicles can make it down the street.

Now that I don’t work in Park City, most of the time I can avoid the worst of the plague, but this year with a foot in a cast, rocking a knee scooter and a daughter who would rather ski than breathe, I’ve been spending too much time around them. My favorite recent run-in was at a movie theater where my husband and I went to kill some time before dragging the ski fiend and her friends off the slopes. (We were watching a non-Sundance film at a mixed use  venue.) I was trying to maneuver through a crowded hall lined with double red velvet ropes that cordoned it down to a narrow one person pathway. (Fire marshal, anyone? Anyone?) A big guy was headed toward me, noticed my predicament, and stepped to the side to let me by. At least five Botox betties and two skinny jean wearing dudes with tasteful grey temples immediately leaped through the gap, blocking me from going anywhere. Big Guy rolled his eyes.

“Can you see me? ‘Cause I can see you,” I said as each person shimmied by.

It wasn’t until Big Guy growled, “Don’t worry. I got your back. Next one I tackle,” that someone woke up from his it’s-all-about-me daze long enough for me to roll by.

Yep. It’s the yearly PiB plague. I much prefer the Olympic athletes and their crew. They always grab a door for me. “Bummer man,” they say with a headshake, “And during prime ski season, too.”